Small Town Business with Erika McInerney
Want practical marketing strategies, real-world business lessons and honest conversations from people building successful businesses in small towns?
You’re in the right place.
Small Town Business shines a light on the people building big things in small places and pulls out the practical insights you can actually use in your own business.
Each week, I bring you conversations with business owners, regional leaders and everyday operators growing dream businesses surrounded by community. And sometimes, it’s just me - Erika from Mac&Ernie - sharing honest thoughts, practical strategies, what I’m seeing work right now and what's going to work into the future.
I’m a marketing specialist and customer experience strategist with 30 years working with businesses who want growth that feels sustainable, not stressful.
I'm focused on regional, suburban and small town businesses because, outside the big cities, things work differently. Relationships matter. Reputation matters. Community matters.
Small Town Business is about marketing, customer experience and driving sales in a way that feels authentic and not pushy. Strategic but not overwhelming.
If you’re building a business in a small town (or thinking about it), this is your space.
If you want help building your business, head to www.macandernie.com.au/contact and tell me what you need - I'm here to help.
Small Town Business with Erika McInerney
Erika on Passion
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This week I’m talking about passion. How to find it when you’re feeling stuck or how to know what you could or should be doing. I give you a few thoughts on how being passionate about your business can backfire and some tools to try and prevent that.
Passion is an incredible foundation for a business and is absolutely essential if you’re working or volunteering for a community organisation. I hope this episode helps you find yours and keep it going.
Thanks for listening.
Mentioned in this episode was Ness from Business Together. Find them online or on Instagram.
Erika McInerney is the founder of Mac&Ernie - specialising in social media and marketing training for small business, community organisations and leaders in regional and rural areas.
Find out more about Mac&Ernie or head to Instagram, Facebook or LinkedIn for loads of free tips and smart, authentic marketing advice.
Join the Small Town Business conversation on Instagram or Facebook or visit us online. The Small Town Business podcast was recorded on the lands of the GunaiKurnai and I wish to pay my respects to their elders; past, present and emerging.
Audio production by Jetstreamer.
🌱 This episode is proudly sponsored by Visit Gippsland, the land of many wonders. Plan a trip via their interactive website at www.visitgippsland.com.au, or be inspired on Instagram or Facebook.