Small Town Business with Erika McInerney
Want practical marketing strategies, real-world business lessons and honest conversations from people building successful businesses in small towns?
You’re in the right place.
Small Town Business shines a light on the people building big things in small places and pulls out the practical insights you can actually use in your own business.
Each week, I bring you conversations with business owners, regional leaders and everyday operators growing dream businesses surrounded by community. And sometimes, it’s just me - Erika from Mac&Ernie - sharing honest thoughts, practical strategies, what I’m seeing work right now and what's going to work into the future.
I’m a marketing specialist and customer experience strategist with 30 years working with businesses who want growth that feels sustainable, not stressful.
I'm focused on regional, suburban and small town businesses because, outside the big cities, things work differently. Relationships matter. Reputation matters. Community matters.
Small Town Business is about marketing, customer experience and driving sales in a way that feels authentic and not pushy. Strategic but not overwhelming.
If you’re building a business in a small town (or thinking about it), this is your space.
If you want help building your business, head to www.macandernie.com.au/contact and tell me what you need - I'm here to help.
Small Town Business with Erika McInerney
Small Town Business is back!
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How do you grow a thriving business in a small town, regional or rural area? One way is to learn from others and this podcast is a great place to do just that.
If you’ve ever wondered how to make big things happen in a regional or rural area, you’re in the right place. I’m sharing exciting updates about Small Town Business, what’s coming up in Season 2, and why you’re going to want to tune in.
I’ve been busy interviewing incredible business owners who are making waves in their small towns. People with big ideas, smart strategies, and inspiring stories that you can learn from. You’ll walk away with fresh ideas, real-world insights, and a notebook full of possibilities to help you grow your business and make an impact in your community.
Season 2 kicks off on April 7, and I can’t wait to get back to connecting with you!
In the meantime, catch up on past episodes, and make sure to hit follow or subscribe so you don’t miss a thing.
Got a business story to share? Let’s chat! Connect with me over on Instagram @smalltownbusiness_podcast and tell me what’s happening in your small town.