Small Town Business with Erika McInerney
Want practical marketing strategies, real-world business lessons and honest conversations from people building successful businesses in small towns?
You’re in the right place.
Small Town Business shines a light on the people building big things in small places and pulls out the practical insights you can actually use in your own business.
Each week, I bring you conversations with business owners, regional leaders and everyday operators growing dream businesses surrounded by community. And sometimes, it’s just me - Erika from Mac&Ernie - sharing honest thoughts, practical strategies, what I’m seeing work right now and what's going to work into the future.
I’m a marketing specialist and customer experience strategist with 30 years working with businesses who want growth that feels sustainable, not stressful.
I'm focused on regional, suburban and small town businesses because, outside the big cities, things work differently. Relationships matter. Reputation matters. Community matters.
Small Town Business is about marketing, customer experience and driving sales in a way that feels authentic and not pushy. Strategic but not overwhelming.
If you’re building a business in a small town (or thinking about it), this is your space.
If you want help building your business, head to www.macandernie.com.au/contact and tell me what you need - I'm here to help.
Small Town Business with Erika McInerney
Erika on 'changing hands'
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
I’m sure we’ve all been there - seen a sign on a window or a post in a local facebook group with that ‘business for sale’ headline. It starts you thinking…what if??
In this episode I’ve pulled together five key things to consider, to look out for, to plan for if you’re thinking of buying an established business or, if you already have.
There are more things to consider but here are my five:
Brand reputation and identity
Marketing assets
Staff
Supply chain
Business plan and/or strategy
Let me know if this episode inspires you to get started or to strengthen the business you’re in right now - in your small town.
Mentioned in this episode is String + Salt and The New Red.
Erika McInerney is the founder of Mac&Ernie - specialising in social media and marketing training for small business, community organisations and leaders in regional and rural areas.
Find out more about Mac&Ernie or head to Instagram, Facebook or LinkedIn for loads of free tips and smart, authentic marketing advice.
Join the Small Town Business conversation on Instagram or Facebook or visit us online.
The Small Town Business podcast was recorded on the lands of the GunaiKurnai and I wish to pay my respects to their Elders; past and present.
Audio production by Laura at Podcast Support Services.