Small Town Business with Erika McInerney
Want practical marketing strategies, real-world business lessons and honest conversations from people building successful businesses in small towns?
You’re in the right place.
Small Town Business shines a light on the people building big things in small places and pulls out the practical insights you can actually use in your own business.
Each week, I bring you conversations with business owners, regional leaders and everyday operators growing dream businesses surrounded by community. And sometimes, it’s just me - Erika from Mac&Ernie - sharing honest thoughts, practical strategies, what I’m seeing work right now and what's going to work into the future.
I’m a marketing specialist and customer experience strategist with 30 years working with businesses who want growth that feels sustainable, not stressful.
I'm focused on regional, suburban and small town businesses because, outside the big cities, things work differently. Relationships matter. Reputation matters. Community matters.
Small Town Business is about marketing, customer experience and driving sales in a way that feels authentic and not pushy. Strategic but not overwhelming.
If you’re building a business in a small town (or thinking about it), this is your space.
If you want help building your business, head to www.macandernie.com.au/contact and tell me what you need - I'm here to help.
Small Town Business with Erika McInerney
Sara on ‘beyond solo’
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Sara Howard is a copywriter, content marketer, and founder of Writers Australia, a copywriting and content agency she spent 18 years growing into the go-to writing team for major corporates and not-for-profits.
While growing her agency from very-part-time-while-wrangling-toddlers to a talented in-house team and impressive roster of clients, Sara pioneered a different kind of agency culture.
Now she’s moved into a very different stage of her life as she and her husband have recently made a sea change and left their much older kids to ‘wrangle’ themselves in the City.
Sara’s recently published book ‘Beyond Solo’ is a blueprint for micro business owners and side hustlers wanting to get more out of their business and we talk a little bit about how in this episode.
As a micro business myself, I found this chat incredibly helpful, I hope you do too.
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The Small Town Business Podcast was recorded on the lands of the GunaiKurnai and I wish to pay my respects to their Elders; past and present.
Audio production by Laura at Podcast Support Services.