Want practical marketing strategies, real-world business lessons and honest conversations from people building successful businesses in small towns?

You’re in the right place.

Small Town Business shines a light on the people building big things in small places and pulls out the practical insights you can actually use in your own business.

Each week, I bring you conversations with business owners, regional leaders and everyday operators growing dream businesses surrounded by community. And sometimes, it’s just me - Erika from Mac&Ernie - sharing honest thoughts, practical strategies, what I’m seeing work right now and what's going to work into the future.

I’m a marketing specialist and customer experience strategist with 30 years working with businesses who want growth that feels sustainable, not stressful. 

I'm focused on regional, suburban and small town businesses because, outside the big cities, things work differently. Relationships matter. Reputation matters. Community matters.

Small Town Business is about marketing, customer experience and driving sales in a way that feels authentic and not pushy. Strategic but not overwhelming.

If you’re building a business in a small town (or thinking about it), this is your space.

If you want help building your business, head to www.macandernie.com.au/contact and tell me what you need - I'm here to help.